Alien Goddess, the new Mugler perfume from the Alien collection, targets Generation-Z; a younger population yet to meet Mugler as a brand.
Willow Smith, the daughter of Will Smith and Jadae Pinkett Smith who is a singer and actress, has been chosen to embody a new vision of femininity that is at once strong, powerful, inclusive and “edgy”. The campaign was directed by Emmanuel Adjei and photographed by Txema Yeste.
Alien Goddess includes bergamot essence, jasmine grandiflorum SuperInfusion, Madagascar Bourbon vanilla and a note of cashmere.